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Introduction to Entrepreneurial Endeavour (IA20020)
Credits 5 Subject Innovation Academy
Level 2 School Innovation Academy
Semester   Information Semester One and Two Module Coordinator Mr Fergal Brophy

In semester 2 we have an exciting collaboration with PwC ( which will involve us being located in their state-of-the-art premises in Spencer Dock for our block week March 11th to 15th (4.5 days Monday – Friday lunch time). In addition to the block week, this module will include two 50 minute sessions on 24th January and 25th April from 1:00-1:50. Any queries regarding these arrangements should be directed to

Dynamic changes in technology, demographics, globalisation and the environment are creating turbulent, unpredictable marketplaces. Coping with such complexity is increasingly challenging for commercial organisations as well as social enterprises and governments. Founders, managers and employees in all sectors need to think more creatively, innovatively and entrepreneurially in order to make effective decisions. They need to develop an entrepreneurial mindset.
An entrepreneurial mindset is one that focuses on who you are, what you know and who you know rather than what you need. It is an approach where action trumps everything, where the focus is on our own experience of doing rather than procrastination or studying the actions of others. It’s a culture that believes that collaboration, team working and community resilience promotes success. It’s a mindset that views the calculation of risk as fundamental rather than the taking risk per se. Entrepreneurs see failure as a means to learn rather than a lack of success.

Entrepreneurs view the world around them in terms of problem-solution fit. The entrepreneurial mindset is to first and foremost clearly define the problem-to-be-solved. This is discovered by observing and talking to customers or users about their pains and gains. This is the difficult part. Only after that do you move on to the easier part whereby you ideate a number of alternative, creative solutions to the defined problem. The mindset is to then carry out tests or experiments to identify the best solution by prototyping minimal viable products (MVPs). This cycle of trying to find 'fit' is very much an iterative process.
This module will embrace the ideas and concepts above by facilitating students to practice key innovation and entrepreneurial tools and techniques and develop life-skills including creative confidence, curiosity, communication, collaboration and commitment. This module will also enable student teams to develop a commercial, social or community venture. Specifically the module will allow students to apply the following tools and techniques to their own ideas for new ventures.

•​Identifying and defining problems-to-be-solved (jobs-to-be-done, pains and gains) using customer discovery techniques such as interviews, observation and secondary research
•​Generating solutions for problems defined through brainstorming, empathy maps and customer journey maps
•​Value proposition design: identifying value propositions for chosen customer segments
•​Business model canvas; taking a helicopter view of your new venture
•​Prototyping, experimentation and testing
•​Iterations and the pivot
You can view a set of short videos about the Innovation Academy undergraduate elective modules at this link: /
**Enrolment on an Innovation Academy module means a commitment to active participation and engagement, which necessitates attendance at all scheduled classes.
Please note that auditing Innovation Academy modules is not be possible**

Curricular information is subject to change