Module Details for the Academic Year 2016/2017
IA40260 Action | ||||
| Credits | 15 | Subject | Innovation Academy | |
| Level | 4 | School | Innovation Academy | |
| Semester | Semester One and Two and Three | Coordinator | Mr Dan Hayden | |
| The aim of this module is to foster an entrepreneurial mindset amongst postgraduate and professional participants and to develop skills that will help them to identify the potential value of their ideas and convert those into sustainable economic, social, environmental and cultural activities and impacts. Learning takes place in a dynamic, multidisciplinary team environment, which replicates the reality of new ventures. In the second half of the module, participants will embark on multidisciplinary team projects, which provide them with an opportunity to apply the substance of the themes of the module in practice. Each team member will create a video presentation, website and digital marketing campaign. Subsequently, teams negotiate internally to select a single opportunity for further development as a new venture. At the end of the module, teams present this new venture along with their plans and launch strategy. This module encompasses three core areas of skill development and learning for participants: − Understanding Entrepreneurship - Defining entrepreneurship, the entrepreneurial mindset, entrepreneurial motivation and capabilities e.g. risk-taking, negotiation, networking, leadership, team-building and managing failure. − Idea Recognition and Selection - Defining innovation and identifying opportunities in participants’ own area of interest, assessing the potential impact and feasibility of opportunities, protecting, presenting and promoting ideas. − Launching New Projects and Ventures - Routes to the viable realisation of new ventures, planning, project/venture resourcing, ownership and stakeholders, presentation and pitching, sales, marketing and branding, corporate responsibility, managing success and failure. | ||||
On completion, participants should:
• Have a broad interpretation of entrepreneurship and an understanding of its role in the context of their career aspirations.
• Be able to recognise potential opportunities for themselves and opportunities which may emerge in collaboration with others.
• Understand how to develop a structured plan to move ideas from the creative ideas stage through evaluation, translation and, ultimately, realisation of the new venture.
• Be able to identify the problems that are likely to be encountered during the development and implementation process and develop a strategy to navigate around them.
This module encompasses three core areas of skill development and learning for participants:
− Understanding Entrepreneurship - Defining entrepreneurship, the entrepreneurial mindset, entrepreneurial motivation and capabilities e.g. risk-taking, negotiation, networking, leadership, team-building and managing failure.
− Idea Recognition and Selection - Defining innovation and identifying opportunities in participants’ own area of interest, assessing the potential impact and feasibility of opportunities, protecting, presenting and promoting ideas.
− Launching New Projects and Ventures - Routes to the viable realisation of new ventures, planning, project/venture resourcing, ownership and stakeholders, presentation and pitching, sales, marketing and branding, corporate responsibility, managing success and failure.
Indicative Learning Outcomes:
On completion, participants should:
• Have a broad interpretation of entrepreneurship and an understanding of its role in the context of their career aspirations.
• Be able to recognise potential opportunities for themselves and opportunities which may emerge in collaboration with others.
• Understand how to develop a structured plan to move ideas from the creative ideas stage through evaluation, translation and, ultimately, realisation of the new venture.
• Be able to identify the problems that are likely to be encountered during the development and implementation process and develop a strategy to navigate around them.
• Have acquired an appreciation of the challenges and rewards of launching a new venture and an understanding of the critical activities involved in early-stage venture growth.
• Have developed a network of peers spanning numerous disciplines.
• Have acquired a set of transferable skills including team-building, negotiation, networking, pitching.
• Have acquired a set of practical skills around video production, website development and digital communication and marketing.
• Have a broad interpretation of entrepreneurship and an understanding of its role in the context of their career aspirations.
• Be able to recognise potential opportunities for themselves and opportunities which may emerge in collaboration with others.
• Understand how to develop a structured plan to move ideas from the creative ideas stage through evaluation, translation and, ultimately, realisation of the new venture.
• Be able to identify the problems that are likely to be encountered during the development and implementation process and develop a strategy to navigate around them.
This module encompasses three core areas of skill development and learning for participants:
− Understanding Entrepreneurship - Defining entrepreneurship, the entrepreneurial mindset, entrepreneurial motivation and capabilities e.g. risk-taking, negotiation, networking, leadership, team-building and managing failure.
− Idea Recognition and Selection - Defining innovation and identifying opportunities in participants’ own area of interest, assessing the potential impact and feasibility of opportunities, protecting, presenting and promoting ideas.
− Launching New Projects and Ventures - Routes to the viable realisation of new ventures, planning, project/venture resourcing, ownership and stakeholders, presentation and pitching, sales, marketing and branding, corporate responsibility, managing success and failure.
Indicative Learning Outcomes:
On completion, participants should:
• Have a broad interpretation of entrepreneurship and an understanding of its role in the context of their career aspirations.
• Be able to recognise potential opportunities for themselves and opportunities which may emerge in collaboration with others.
• Understand how to develop a structured plan to move ideas from the creative ideas stage through evaluation, translation and, ultimately, realisation of the new venture.
• Be able to identify the problems that are likely to be encountered during the development and implementation process and develop a strategy to navigate around them.
• Have acquired an appreciation of the challenges and rewards of launching a new venture and an understanding of the critical activities involved in early-stage venture growth.
• Have developed a network of peers spanning numerous disciplines.
• Have acquired a set of transferable skills including team-building, negotiation, networking, pitching.
• Have acquired a set of practical skills around video production, website development and digital communication and marketing.
| Item | Workload |
|---|---|
| Specified Learning Activities | 160 hours |
| Autonomous Student Learning | 120 hours |
| Seminar (or Webinar) | 20 hours |
| Description | FINAL | Timing |
|---|---|---|
| Assignment :Report on shelf realisations | 40% of Final Grade | Varies Over The Trimester |
| Project :Project presentation - team or individual | 60% of Final Grade | Varies Over The Trimester |
Resit Opportunities
No Resit
Remediation
If you fail this module you may repeat.
No Resit
Remediation
If you fail this module you may repeat.
Curricular information is subject to change