Only a handful of engineering marvels have changed the world as dramatically and remarkably as the invention of the Internet and the World Wide Web. These inventions have become the foundation of a global information and communications revolution that has transformed communication and reconfigured business. At the same time, these platforms afford new opportunities to capture, analyse and leverage large volumes of data about customers, communities, markets, competitors and suppliers. This module is designed to familiarise students with key concepts central to web design and web analytics and also provides a guide to implementing a successful web site and web analytics strategy. The module involves both conceptual and practical aspects, will be particularly relevant to students who have an interest in technology, and requires the student to be equipped with an appropriate laptop. Topics may include: design; web design; web development; site evaluation; content management; social media; social networking; e-commerce; e-marketing; customer relationship management; open innovation; business analytics; web analytics; web analytics methodologies; goal setting strategies; metrics and measurement; data modelling; data reporting, visualisation and simulation; search engine optimisation; future trends.