MKT42230 Leadership for Growth:food ind

Academic Year 2019/2020

The purpose of this module is somewhat different to others that you will take as part of your course of study. Rather than provide management tools, it is intended to provide insights into contemporary practice and issues from the global food and agribusiness sector. The medium of learning employed is contemporary case studies on firms which are thought to be at the cutting edge of major issues. Our ambition is to create a vibrant and free flowing environment for the exchange of ideas in a module which will be delivered intensively over three days.

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Curricular information is subject to change

What will I learn?

Learning Outcomes:

1. Identify potential opportunities for growth in both Irish and international markets
2. Understand how market changes are leading to a need for greater flexibility and strategic agility on the part of food and agribusiness firms
3. Identify and evaluate opportunities in the global food industry and understand the best routes to growth
4. Anticipate and diagnose changes in industry structure and their implications on business model refinement and strategy development
5. Review successful business models from across the global food industry

Indicative Module Content:

1. Agricultural supply chains
2. Globalisation of food and agriculture supply chains
3. New competitors and new competition in agriculture and food
4. Changing nature of retail and the implications for markets
5. Consumer influence on the ag supply chain

How will I learn?

Student Effort Type	Hours
Lectures	24
Small Group	10
Autonomous Student Learning	79
Online Learning	12
Total	125

Am I eligible to take this module?

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Not applicable to this module.

How will I be assessed?

Assessment Strategy

Description	Timing	Open Book Exam	Component Scale	Must Pass Component	% of Final Grade
Continuous Assessment: Participation	Unspecified	n/a	Graded	Yes	25
Assignment: Individual Assignment	Coursework (End of Trimester)	n/a	Graded	Yes	75

Carry forward of passed components
Yes

What happens if I fail?

Remediation Type	Remediation Timing
In-Module Resit	Prior to relevant Programme Exam Board

Assessment feedback

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Detailed feedback will be provided to groups on their projects. This feedback will have the objective of shaping your strategic thinking ability and knowledge of global food and agribusiness.

Associated Staff

Name	Role
Dr Penelope Muzanenhamo	Lecturer / Co-Lecturer
Ms Nuala Doyle	Tutor