MKT42070 Competitive Strategy in Global Food and Agribusiness markets
Academic Year 2023/2024
This module is designed to equip participants with a sound understanding of the principles of competitive strategy and its use to develop and sustain competitive advantage. You will develop the ability to analyse key issues in strategic decision-making, and to understand, in depth, the strategic decision-making process itself. You will enhance the quality of an organisation’s business plan. This cases based course will utilize only food industry case studies and will cover all major geogrpahies (Asia, Latin America, Europe, Africa, North America) and sectors (aqua, dairy, beef, poultry and dairy).
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Curricular information is subject to change
Learning Outcomes:
After completing this module students will be able to
1. Understand the issues involved in developing a competitive strategy in the global food business
2. Design and evaluate a firm’s market position
3. Review and critique a food firms competitive strategy and evaluate its ability to provide a sustainable advantage
4. Translate competitive strategy into a well articulated and presented business plan
Lectures |
36 |
Small Group |
25 |
Conversation Class |
124 |
Online Learning |
25 |
Total |
210 |
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Requirements, Exclusions and Recommendations
Not applicable to this module.
Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy
Continuous Assessment: Class participation |
Unspecified |
n/a |
Graded |
No |
20 |
Assignment: Case memos |
Unspecified |
n/a |
Graded |
No |
40 |
Assignment: Module assignment |
Unspecified |
n/a |
Graded |
No |
40 |
Carry forward of passed components Not yet recorded
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Lecture |
Offering 1 |
Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 |
Thurs 14:00 - 16:50 |