Overview:
- Credits:
- 10.0
- Level:
- 4
- Semester:
- Autumn
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Dr Aiqing Ling
Show/hide contentOpenClose All
Curricular information is subject to change
1. To acquire an understanding of central marketing concepts as they apply in the food industry.
2. To understand the strategic role of marketing as a driver of success in Irish and global food firms
3. To develop an understanding of the elements of the marketing mix and how these elements interact to achieve success in the market place.
4. To identify, and know how to address, the key decisions facing marketing managers and marketing decision makers in domestic and global food companies.
5. To practice the discipline of analysing marketing problems or opportunities, identifying and evaluating alternative solutions and implementing marketing plans by studying case studies or Irish and and international food firms.
Student Effort Type | Hours |
---|---|
Lectures | 36 |
Small Group | 24 |
Autonomous Student Learning | 160 |
Online Learning | 20 |
Total | 240 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Continuous Assessment: Class participation | Unspecified | n/a | Graded | No | 20 |
Group Project: Group Marketing project | Unspecified | n/a | Graded | No | 40 |
Assignment: Individual marketing reports | Unspecified | n/a | Graded | No | 40 |
Not yet recorded |