AERD40110 Group Project

Academic Year 2023/2024

The project aims to provide graduates with practical business experience by providing them the opportunity to work on a real business problem/opportunity faced by the client company. The project will require graduates, working in teams, to undertake research (both secondary and primary) and to analyse findings. From that analysis the teams will develop an overall business strategy to address the client brief incorporating all key elements of strategy development .They will formally present recommendations to representatives of the client company.

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Curricular information is subject to change

What will I learn?

Learning Outcomes:

At the end of this module, graduates will:
1. Have experience of working through a project from initial briefing to end strategy and plans- working through the all available information,defining a range of options based on their analysis of the key issues/opportunities and from those options developing a clear set of recommendations that in their view, best address the problem/opportunity for the client company
2.Have worked in a predesignated team and gained valuable insight into teamworking including project management , time management , goal setting, team dynamics etc
3. Capitalise on the opportunity to apply theory studied in classroom in a simulated work environment particularly in terms of business strategy development.
4. Have had the opportunity to interact with and present to a real client company in a formal setting, similar to what students will face in a real work environment

Indicative Module Content:

(1) Carry out market research using both primary and secondary data sources
(2) Market Segmentation, Targeting and Positioning
(3) Review market growth rates
(4) Identify market opportunies
(5) Develope marketing strategy

How will I learn?

Student Effort Type	Hours
Lectures	20
Small Group	80
Tutorial	10
Practical	240
Autonomous Student Learning	50
Total	400

Am I eligible to take this module?

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Not applicable to this module.

How will I be assessed?

Assessment Strategy

Description	Timing	Open Book Exam	Component Scale	Must Pass Component	% of Final Grade
Continuous Assessment: Peer Review 2	Unspecified	n/a	Standard conversion grade scale 40%	No	15
Assignment: Research summary	Unspecified	n/a	Standard conversion grade scale 40%	No	20
Presentation: Strategy presentation: Groups will make a presentation of their market research findings and their identified marketing strategy to faculty & members of the company participating in the group project.	Unspecified	n/a	Standard conversion grade scale 40%	No	20
Continuous Assessment: Peer Review 1	Unspecified	n/a	Standard conversion grade scale 40%	No	15
Assignment: Approach: Outlining your approach to answer the challenge •Process, research brief, models, concepts, tools ? •Project plan including timings, roles & responsibilities	Unspecified	n/a	Standard conversion grade scale 40%	No	15
Assignment: Research conclusions: Outline methodology and results of research a)Secondary research incl relevant reports b)Primary research incl store visits, factory visits, questions to BML, consumer research	Unspecified	n/a	Standard conversion grade scale 40%	No	15

Carry forward of passed components
No

What happens if I fail?

Resit In	Terminal Exam
Spring	No

Assessment feedback

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Feedback will be provided to groups on each of the components of their marketing strategy.

Associated Staff

Name	Role
Mr Kevin Dardis	Lecturer / Co-Lecturer

When is this module offered?


Summer
Project	Offering 51	Week(s) - 37, 38, 41, 42	Tues 14:00 - 15:50
Project	Offering 51	Week(s) - 43, 44, 45, 46, 47, 48	Tues 14:00 - 15:50
Summer