MKT42480 Leading Retail Innovation

Academic Year 2023/2024

The digital transformation that started over the last 50 years has undergone significant and rapid evolution during that time. We have moved from the Age of the Internet, through the mobile explosion and now into the world of Big Data and the infinite possibilities of AI, ML, 5G, Blockchain and so much more. Companies are choosing or being forced to reinvent themselves quite dramatically as they work out how to innovate new ideas and new experiences to bring to their customers at speed and at scale. Retailers are learning how to be genuinely customer focused and to create a multitude of different dimensions to their business. The rule books are being ripped up everywhere – retailers are becoming media companies, media companies are becoming retailers, while the fundamentals remain the same. Students will be actively involved in exploring new trends, learning how to respond to customer expectations, apply technological developments to different worlds and experiences in order to bring to life real change in the industry.

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Curricular information is subject to change

Learning Outcomes:

1. Understand the critical drivers of change in current and future retail world.
2. Develop and understanding of the sources and principles of innovation.
3. Explore new technologies and the impact on future retail models, products and services.
4. Understand the fundamentals of digital transformation and change.
5. Experience retail case studies and meet with retail leaders to explore their challenges, opportunities and strategies to innovate.

Student Effort Type Hours
Lectures

36

Autonomous Student Learning

200

Total

236

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Group Assignment Week 3 n/a Graded No

10

Group Project: Group Project Coursework (End of Trimester) n/a Graded No

40

Continuous Assessment: In class participation / attendance Throughout the Trimester n/a Graded No

10

Essay: Individual Essay Week 6 n/a Graded No

40


Carry forward of passed components
No
 
Resit In Terminal Exam
Summer No
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Spring
     
Lecture Offering 1 Week(s) - 20, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Wed 09:00 - 11:50
Lecture Offering 1 Week(s) - 21 Wed 09:00 - 11:50
Spring
     

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