Overview:
- Credits:
- 20.0
- Level:
- 4
- Semester:
- Summer
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Professor Damien McLoughlin
MKT42460 Retail Industry Project
Academic Year 2023/2024
The module aims to provide graduates with practical retail marketing experience by providing them with the opportunity to work on a real marketing problem/opportunity faced by the client company. The project will require students, working to undertake research (both secondary and primary) and to analyse findings. From that analysis the they will develop an overall marketing strategy to address the client brief incorporating all key elements of the retail and marketing mix and including a marketing plan. They will formally present recommendations to representatives of the client company.Show/hide contentOpenClose All
Curricular information is subject to change
Learning Outcomes:
At the end of this module, graduates will:
1. Have experience of working through a typical marketing project from initial briefing to end strategy and plans - working through the all available information, defining a range of options based on their analysis of the key issues/opportunities and from those options developing a clear set of recommendations that in their view, best address the problem/opportunity for the client company
2. Have worked in a predesignated team and gained valuable insight into teamworking including project management , time management , goal setting, team dynamics etc.
3. Capitalise on the opportunity to apply theory studied in classroom in a simulated work environment particularly in terms of marketing strategy development.
4. Have had the opportunity to interact with and present to a real client company in a formal setting, similar to what students will face in a real work environment
| Student Effort Type | Hours |
|---|---|
| Small Group | 80 |
| Tutorial | 10 |
| Conversation Class | 10 |
| Practical | 240 |
| Autonomous Student Learning | 60 |
| Total | 400 |
Requirements, Exclusions and Recommendations
Not applicable to this module.
Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy
| Description | Timing | Component Scale | % of Final Grade | ||
|---|---|---|---|---|---|
| Assignment: Individual: Market Analysis | Throughout the Trimester | n/a | Graded | No | 20 |
| Presentation: Group: Research Presentation |
Throughout the Trimester | n/a | Graded | No | 15 |
| Presentation: Group: Final Presentation |
Coursework (End of Trimester) | n/a | Graded | No | 40 |
| Assignment: Individual: Reflective Essay & Peer Review | Coursework (End of Trimester) | n/a | Graded | No | 25 |
| Remediation Type | Remediation Timing |
|---|---|
| In-Module Resit | Prior to relevant Programme Exam Board |
Feedback Strategy/Strategies
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Peer review activities
• Self-assessment activities
How will my Feedback be Delivered?
Not yet recorded.
| Name | Role |
|---|---|
| Julie Wells | Lecturer / Co-Lecturer |
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