Overview:
- Credits:
- 10.0
- Level:
- 4
- Semester:
- Autumn
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Dr Andrew Keating
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Curricular information is subject to change
On completing this module, students will be expected:
• To be able to explain and apply the principles of segmentation, targeting and positioning to consumer markets.
• To understand the role of and make decisions about the use of the marketing mix.
• To understand the impact of digital technology on the marketing mix.
• To understand and critically evaluate the role of strategy in decision making in consumer markets.
• Understand and evaluate the impact of digital technology in disrupting and changing consumer markets.
Indicative Content includes-
Consumers and Digital Disruption
Consumers and Innovation
Consumers and NPD
Off-line and Online Distribution to consumer markets
Student Effort Type | Hours |
---|---|
Lectures | 36 |
Small Group | 1 |
Specified Learning Activities | 90 |
Autonomous Student Learning | 86 |
Total | 213 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Assignment: Individual Exercise | Unspecified | n/a | Graded | No | 35 |
Assignment: Group Project | Unspecified | n/a | Graded | No | 65 |
Resit In | Terminal Exam |
---|---|
Spring | No |
• Group/class feedback, post-assessment
Group Feedback for the Individual Assignment Feedback per group for the Group Assignment
Name | Role |
---|---|
Ms Nuala Doyle | Tutor |