- Autumn and Summer (separate)
- Dr Orna O'Brien
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Curricular information is subject to change
Understand what constitutes effective online engagement in varying product and market contexts.
Develop competence in using databases and CRM systems to manage the customer transaction efficiently and to encourage engagement, loyalty and retention.
Understand the benefits and risks of outsourced customer service centres.
|Student Effort Type||Hours|
Not applicable to this module.
|Resit In||Terminal Exam|
• Group/class feedback, post-assessment
Not yet recorded.
|Ms Christina Burke||Tutor|
|Ms Michele Connolly||Tutor|
|Mrs Edna Eugenia Da Silva||Tutor|
|Mr Thomas McAlinden||Tutor|
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