- Autumn and Summer (separate)
- Dr Orna O'Brien
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Curricular information is subject to change
The module aims to develop students’ strategic, analytical and practical skills in digital communications management. On completion of this module students will be able to:
Understand the key trends in the evolution of social and mobile marketplaces and their impact on current digital communications practices.
Understand the omni-channel customer journey and the marketing mix needed to support traditional, digital and combined buying cycles.
Critically appraise the range of digital communications options, in particular the social and mobile tools, available for achieving marketing objectives.
Apply key strategies to the development of a digital communications plan, using a structured framework for research and decision making.
Assess the impact of digital communications activities
Develop practical skills in digital communications technologies such as blogging, social media marketing, mobile marketing and digital advertising
Develop a perspective on future trends in digital communications and their role in an integrated marketing strategy
|Student Effort Type||Hours|
Not applicable to this module.
|Description||Timing||Component Scale||% of Final Grade|
|Continuous Assessment: Mini-assignments/participation||Unspecified||n/a||Graded||No||
|Assignment: Drive web traffic||Unspecified||n/a||Graded||No||
|Group Project: Social media + mobile audit report and presentation||Unspecified||n/a||Graded||No||
|Essay: Research and write a strategic piece of content marketing||Unspecified||n/a||Graded||No||
|Resit In||Terminal Exam|
• Group/class feedback, post-assessment
Not yet recorded.
|Ms Susan Calderon Urbina||Tutor|
|Miss Clare Griffin||Tutor|
|Dr Julie Schiro||Tutor|
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