MKT4022H Digital Business Model & E Com

Academic Year 2023/2024

Business model is “the way we make money”; yet most of what we consume digitally (information, applications, social interactions, games) is available to the end users free of charge… In this context, how do digital company make money while providing free services? This question as well as many other questions relating to digital business model will be answered in this course where several web business models will be presented, discussed and analysed. The second part of the module concentrates on e-commerce business model such as marketplace and also presents emerging practices such as flash sales, subscription, mobile e-commerce and collaborative commerce.

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Curricular information is subject to change

What will I learn?

Learning Outcomes:

On completing this module, students will be expected to:

understand and know how to apply the business model canvas.
understand the challenges facing e-commerce platforms

How will I learn?

Student Effort Type	Hours
Lectures	24
Total	24

Am I eligible to take this module?

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Not applicable to this module.

How will I be assessed?

Assessment Strategy

Description	Timing	Open Book Exam	Component Scale	Must Pass Component	% of Final Grade
Continuous Assessment: Participation in class.	Varies over the Trimester	n/a	Graded	No	10
Continuous Assessment: Comprehensive business report on e-business company	Throughout the Trimester	n/a	Graded	No	75
Continuous Assessment: Group work in class	Throughout the Trimester	n/a	Graded	No	15