Overview:
- Credits:
- 10.0
- Level:
- 4
- Semester:
- Semester One
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Ms Michele Connolly Doran
MKT4021H Creativity, Innovation & Entre
Academic Year 2017/2018
Creativity and innovation are essential for the development of successful new ventures, and critical to the survival of existing organizations, especially in competitive contexts. This module is designed to introduce participants to the use of creativity and design thinking in the new venture creation process to help them develop more innovative businesses. The material covered will be research and theory based but the module will be practice-oriented, with much of the term spent on developing participant-generated new venture ideas that can be launched in the marketplace. Although the focus is on starting new commercial ventures it will also be relevant to starting social enterprises and new lines of business in existing companies (intrapreneurship).Show/hide contentOpenClose All
Curricular information is subject to change
Learning Outcomes:
At the end of the course, participants will be able to:
* Apply creativity and design thinking concepts to the identification and development of new business ideas
* Deal with uncertainty, risk and failure and grow from the experience
* Forge ideas into workable business concepts and test them in the marketplace
* Develop tested concepts into business plans that can attract the resources needed for market entry
| Student Effort Type | Hours |
|---|---|
| Lectures | 24 |
| Specified Learning Activities | 100 |
| Autonomous Student Learning | 65 |
| Total | 189 |
Requirements, Exclusions and Recommendations
Not applicable to this module.
| Description | % of Final Grade | Timing |
|---|---|---|
| Continuous Assessment: Individual and group assignments involving creativedevelopment, new venture idea generation anddevelopment, research, critique and reflection, viawritten reports and presentations | 100 |
Throughout the Trimester |
Compensation
This module is not passable by compensation
Resit Opportunities
In-semester assessment
Remediation
If you fail this module you may repeat, resit or substitute where permissible
| Name | Role |
|---|---|
| Mr Neil Caraher | Tutor |
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