MKT4020H Digital Marketing Project

Academic Year 2020/2021

This module offers students the opportunity to apply their learning from other modules in a practical applied digital project on behalf of a client. This module is closely tied to MKT4026H Marketing Research & Analytics, during which students will undertake primary and secondary research on behalf of their client. Working in teams, students will use the findings from their research as the basis for devising a digital marketing strategy for this client. Teams will present their digital marketing strategy to the client at the end of the trimester, in competition with other teams in the class. Two winning teams will be chosen who will present their strategy to the whole class.

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Curricular information is subject to change

Learning Outcomes:

On completing this module, students will be expected to:
- Understand how to apply digital marketing techniques in response to a live client brief
- Know how to develop and plan a successful Digital Marketing Strategy based on solid market research data.

Student Effort Type Hours
Lectures

24

Total

24

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Group Project: Final Strategy Presentation Coursework (End of Trimester) n/a Graded No

40

Group Project: Research Findings Presentation Throughout the Trimester n/a Graded No

15

Attendance: Contribution and Attendance at Team Meetings Throughout the Trimester n/a Graded No

10

Essay: Final Individual Reflective Essay Coursework (End of Trimester) n/a Graded No

25

Essay: Individual Progress Essay Throughout the Trimester n/a Graded No

10


Carry forward of passed components
No
 
Resit In Terminal Exam
Spring No
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Name Role
Ms Michele Connolly Lecturer / Co-Lecturer
Ms Christina Burke Tutor
Mr Neil Caraher Tutor
Wincey Cheung Tutor
Mrs Edna Eugenia Da Silva Tutor
Ms Martha Fanning Tutor
Markus Vanharanta Tutor

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