Overview:
- Credits:
- 10.0
- Level:
- 4
- Semester:
- Semester One
- Subject:
- Business Management
- School:
- Business
- Coordinator:
- Dr Bruce Martin
BMGT44640 Design in Enterprise
Academic Year 2016/2017
In this module participants will gain an appreciation for the theory and application of design thinking and industrial design in identifying, developing and implementing new products, services, and ventures. The module will cover the key principles and components of design and enable participants to use design thinking, industrial design principles and design language to create, critically discuss, write about, and present new business opportunities, products, processes and services, as well as ways to generate growth in an established business.Show/hide contentOpenClose All
Curricular information is subject to change
Learning Outcomes:
At the end of the module, students will be able to:
- Explain verbally and visually the components of a viable innovation model, focusing on idea management
- Compare and contrast artistic and design thinking with other ways of thinkingUse design methods for making a message compelling and memorable
- Use a variety of communication methods to facilitate problem solving, idea generation, service design, systems design and business model generation
| Student Effort Type | Hours |
|---|---|
| Lectures | 36 |
| Specified Learning Activities | 80 |
| Autonomous Student Learning | 85 |
| Total | 201 |
Requirements, Exclusions and Recommendations
Not applicable to this module.
| Description | % of Final Grade | Timing |
|---|---|---|
| Continuous Assessment: Individual and group assignments involving written reports and presentations | 100 |
Throughout the Trimester |
Compensation
This module is not passable by compensation
Resit Opportunities
In-semester assessment
Remediation
If you fail this module you may repeat, resit or substitute where permissible.
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