Overview:
- Credits:
- 10.0
- Level:
- 4
- Semester:
- Semester Two
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Ms Martha Fanning
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Curricular information is subject to change
On completing this module, students will be expected to: • Understand the importance and application of both traditional and new marketing research and analytics in every day marketing decisions • Gain an in-depth understanding of the marketing research process • Learn about qualitative and quantitative research methods, and understand the benefits and limitations of each method • Gain insight into how key players in industry use market research to inform marketing decisions • Learn about and apply analytical techniques that are used in analysing research data
Student Effort Type | Hours |
---|---|
Lectures | 36 |
Small Group | 30 |
Seminar (or Webinar) | 6 |
Autonomous Student Learning | 30 |
Total | 102 |
Not applicable to this module.
Description | % of Final Grade | Timing |
---|---|---|
Assignment: Individual Assignment | 50 |
Throughout the Trimester |
Group Project: Group Marketing Research Plan | 40 |
Coursework (End of Trimester) |
Group Project: Anticipation of Brief, Secondary Research & Presentation | 10 |
Throughout the Trimester |
Compensation
This module is not passable by compensation
Resit Opportunities
In-semester assessment
Remediation
If you fail this module you may repeat, resit or substitute where permissible