MKT40940 Digital Marketing Project

Academic Year 2023/2024

This module offers students the opportunity to apply their learning from other modules in a practical applied digital project on behalf of a client. This module is closely tied to MKT41020 Marketing Research & Analytics, during which students will undertake primary and secondary research on behalf of their client. Working in teams, students will use the findings from their research as the basis for devising a digital marketing strategy for this client. Teams will present their digital marketing strategy to the client at the end of the trimester, in competition with other teams in the class. Two winning teams will be chosen who will present their strategy to the whole class.

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Curricular information is subject to change

What will I learn?

Learning Outcomes:

On completing this module, students will be expected to:
- Understand how to apply digital marketing techniques in response to a live client brief
- Know how to develop and plan a successful Digital Marketing Strategy based on solid market research data.

How will I learn?

Student Effort Type	Hours
Lectures	0
Total	0

Am I eligible to take this module?

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Not applicable to this module.

How will I be assessed?

Assessment Strategy

Description	Timing	Open Book Exam	Component Scale	Must Pass Component	% of Final Grade
Group Project: Final Strategy Presentation	Coursework (End of Trimester)	n/a	Graded	No	50
Group Project: Research Findings Presentation	Throughout the Trimester	n/a	Graded	No	10
Attendance: Contribution and Attendance at Team Meetings	Throughout the Trimester	n/a	Graded	No	20
Essay: Final Individual Reflective Essay	Coursework (End of Trimester)	n/a	Graded	No	30