Overview:
- Credits:
- 10.0
- Level:
- 4
- Semester:
- Semester Three
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Assoc Professor Marius Claudy
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Curricular information is subject to change
On successful completion of this module students should be able to:
- Examine market considerations in an international environment,
- Assess and contrast cultural, economic, political and legal differences between home and
global markets and across international markets.
- Analyse management problems facing international marketing companies
- Identify courses of action for the international firm
- Critically assess strategic options in the implementation of international marketing programmes
- Develop presentation skills and work effectively in groups.
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Specified Learning Activities | 80 |
Autonomous Student Learning | 120 |
Total | 224 |
Not applicable to this module.
Description | % of Final Grade | Timing |
---|---|---|
Examination: Exam | 70 |
2 hour End of Trimester Exam |
Group Project: Group Project | 30 |
Throughout the Trimester |
Compensation
This module is not passable by compensation
Resit Opportunities
In-semester assessment
Remediation
If you fail this module you may repeat, resit or substitute where permissible