Overview:
- Credits:
- 10.0
- Level:
- 4
- Semester:
- Semester One
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Dr Julie Schiro
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Curricular information is subject to change
On completion of this module students will be able to:
Identify opportunities for strategic digital content based on keyword research.
Craft compelling short-form (e.g., a Tweet) and long-form (e.g., an article) digital content that is on-brand and search engine optimized.
Critique and optimize visual design and usability across digital platforms.
Assess the effectiveness of digital communications via analytics.
Understand the omni-channel customer journey and the marketing mix needed to support traditional, digital and combined buying cycles.
Audit a brands’ digital communications presence and improve it.
Student Effort Type | Hours |
---|---|
Lectures | 0 |
Total | 0 |
Not applicable to this module.
Description | % of Final Grade | Timing |
---|---|---|
Essay: Research and write a strategic piece of content marketing | 35 |
Unspecified |
Group Project: Social media + mobile audit report and presentation | 30 |
Unspecified |
Assignment: Drive web traffic | 25 |
Unspecified |
Continuous Assessment: Mini-assignments/participation | 10 |
Unspecified |
Compensation
This module is not passable by compensation
Resit Opportunities
In-semester assessment
Remediation
If you fail this module you may repeat, resit or substitute where permissible