BMGT43490 Global Competitive Strategies

Academic Year 2020/2021

Global Competitive Strategies is an academic subject that has emerged from the academic disciplines of Strategic Management and International Business. This module seeks to provide students with an applied firm-based understanding of strategy formulation and implementation in a globalised economy. This module focuses on global strategies of different companies from different international locations, and in particular, global entry strategies.

The key issue addressed is what strategy is before it becomes global. Furthermore, the focus will not just be about an MNE / SME / Entrepreneurial Start-up entering foreign markets and how to look for local partners but, critically, how domestic companies compete with each other as well as against foreign entrants. The core objectives of this module are: to identify what determines the international success of companies; to understand how business strategies work in transition and emerging markets; and to apply these learning outcomes to specific companies embarking on market entry.

The module will be as discursive and as practical as possible. Each session will be divided into four parts: Part 1 is a warm-up discussion based on Global Strategy News introduced by individuals based on their reading of the financial press that week or indeed historically. In Part 2, the weekly lecture will be presented and discussed. In the final section Part 3, the selected case studies for that week will be discussed.

This is a continual assessment module and there is no exam. Assessment is divided as follows into group and individual assignments: 30% group project written and presented; 20% written analyses of the weekly case studies; 10% individual Global Strategy News presentations; 20% individual written case study analysis, and 20% individual class participation.

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Curricular information is subject to change

Learning Outcomes:

On completing this module, students will be expected to be able to:

1. Explain the different strategic challenges business face when they operate in an international environment.
2. At a global strategic level, examine and explain the nature of Industry Competitiveness, the nature of resources and capabilities globally and the role of institutions, cultures and ethics and their implications for global competitive strategies.
3. Critically analyse and evaluate business-level strategies with respect to foreign market entry, the entrepreneurial firm, and strategic alliances & networks and global competitive dynamics.
4. Evaluate corporate level strategies at a global level in regard to M&As, diversification, MNE strategies structures & learning, corporate governance and corporate social responsibility.
5. Appraise the theory of global strategy intelligently and analytically.
6. Produce an applied global strategic project.

Indicative Module Content:

The module will be as discursive and as practical as possible. Each session will be divided into four parts: Part 1 is a warm-up discussion on Global Strategy News introduced by individuals based on their reading of the financial press that week or indeed historically. In Part 2, the weekly lecture will be presented and discussed. In the final section Part 3, the selected case studies for that week will be discussed.

Student Effort Type Hours
Lectures

36

Practical

80

Autonomous Student Learning

80

Total

196

Requirements, Exclusions and Recommendations
Learning Requirements:

Primary degree in business.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Essay: Individual: Case Study Analysis Week 7 n/a Graded No

20

Essay: Individual: Essay on lecture content Week 12 n/a Graded No

20

Presentation: Individual Global Business News Presentation Varies over the Trimester n/a Graded Yes

10

Assignment: Group Case Written Analysis Throughout the Trimester n/a Graded Yes

30

Continuous Assessment: Individual: Class Participation Throughout the Trimester n/a Graded Yes

20


Carry forward of passed components
Yes
 
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Feedback Strategy/Strategies

• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Peer review activities

How will my Feedback be Delivered?

Feedback on presentations, individual and group assignments

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