BMGT44300 Creativity, Innovation & Entrepreneurship

Academic Year 2020/2021

Creativity and innovation are essential for the development of successful new ventures, and critical to the survival of existing organizations, especially in competitive contexts. This module is designed to introduce participants to the use of creativity and design thinking in the new venture creation process to help them develop more innovative businesses. The material covered will be research and theory based but the module will be practice-oriented, with much of the term spent on developing participant-generated new venture ideas that can be launched in the marketplace. Although the focus is on starting new commercial ventures it will also be relevant to starting social enterprises and new lines of business in existing companies (intrapreneurship).

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Curricular information is subject to change

Learning Outcomes:

At the end of the course, participants will be able to:

• Apply creativity and design thinking concepts to the identification and development of new business ideas
• Deal with uncertainty, risk and failure – and grow from the experience
• Forge ideas into workable business concepts and test them in the marketplace
• Develop tested concepts into business plans that can attract the resources needed for market entry

Indicative Module Content:

Topics will be discussed in class during Week 1

Student Effort Type Hours


Specified Learning Activities


Autonomous Student Learning




Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Case study of an entrepreneur (individual) Unspecified n/a Graded Yes


Continuous Assessment: New venture creation project (group) Unspecified n/a Graded Yes


Carry forward of passed components
Resit In Terminal Exam
Autumn No
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Formative feedback is given to students on an ongoing basis throughout the module.

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