BMGT43470 Competitive and Corporate Strategy

Academic Year 2021/2022

A central purpose of strategy is to maximise economic performance and ensure long-term viability of firms. This module focuses on the main theoretical principles that explain firms’ strategies and guide firms’ choices in the creation of economic value. Emphasis will be put on applying these principles, alongside with the concepts, tools and techniques of strategic analysis, to actual company and industry situations through the use of case studies. We will also engage in critical thinking to expose the limits of the applicability of the theoretical principles, tools and techniques of strategy.

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Curricular information is subject to change

Learning Outcomes:

Upon completion of the module, you will be expected to be able to:

- Understand and critically appraise the principles underlying organisational strategies
- Apply the concepts, tools and techniques of strategy to (a) analyse internal and external context in which strategies are shaped and implemented and (b) diagnose the reasons for superior or inferior performance of firms
- Apply the theoretical principles and analytical tools and techniques of strategy to identify and critically appraise strategic options and possible courses of action for a firm
- Actively communicate your knowledge of strategy concepts, analysis and conclusions in individual and group setting.

Indicative Module Content:

See module syllabus.

Student Effort Type Hours


Small Group


Specified Learning Activities


Autonomous Student Learning




Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Group project Throughout the Trimester n/a Graded No


Examination: End-of-term paper Coursework (End of Trimester) Yes Graded No


Continuous Assessment: Group case study reports Throughout the Trimester n/a Pass/Fail Grade Scale No


Carry forward of passed components
Resit In Terminal Exam
Spring No
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

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