Overview:
- Credits:
- 10.0
- Level:
- 4
- Semester:
- Spring
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Dr Marija Grishin
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Curricular information is subject to change
The objectives of this course are as follows:
• Develop an understanding of the theory and techniques of firm‐level pricing.
• Acquire the managerial skills that will enable you to effectively develop, implement, and monitor pricing strategies and tactics.
• Develop the ability to communicate a pricing strategy based on sound pricing theory.
Strategy or Economic value added pricing
Cost based pricing
Customer based pricing
Competition-based pricing
Conjoint analysis
Psychology of pricing
Price discrimination
Student Effort Type | Hours |
---|---|
Lectures | 36 |
Total | 36 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Class Test: In-class tests based on concepts discussed in class and designed as a checkpoint for student learning | Throughout the Trimester | n/a | Standard conversion grade scale 40% | No | 30 |
Assignment: Team work | Throughout the Trimester | n/a | Standard conversion grade scale 40% | No | 40 |
Assignment: mini assignments | Throughout the Trimester | n/a | Standard conversion grade scale 40% | No | 30 |
Resit In | Terminal Exam |
---|---|
Summer | No |
• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Not yet recorded.