- Autumn and Spring (separate)
- Mr Mick O'Conchuir
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Curricular information is subject to change
This module deals with the relatively new field of Shopper Marketing. The module is based on 3 ideas; i) Moments of Truth ii) the idea that people behave differently in the roles of Shopper & Consumer, iii) buyers are often different to the consumers of a brand. Participants will explore how to understand and influence Shoppers across multiple routes to market – from Supermarkets to eCommerce. The course work draws heavily on practical examples & case-studies that reflect the day-to-day work of Marketers seeking to turn Shoppers into Buyers.
|Student Effort Type||Hours|
Not applicable to this module.
|Description||Timing||Component Scale||% of Final Grade|
|Presentation: Group Component - In Class Presentation||Throughout the Trimester||n/a||Graded||No||
|Attendance: Class participation||Unspecified||n/a||Graded||No||
|Assignment: Written Assignment - Case Study||Unspecified||n/a||Graded||No||
|Remediation Type||Remediation Timing|
|Repeat||Within Two Trimesters|
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Not yet recorded.