Overview:
- Credits:
- 10.0
- Level:
- 4
- Semester:
- Semester Two
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Mr Daniel Maher
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Curricular information is subject to change
This course will be a vital complement to students' existing marketing knowledge by developing insights and skills regarding the development, launch, and management of ventures and innovations.
Through this course, students will
(1) gain an appreciation for the market related issues of entrepreneurial and innovation strategy
(2) deepen their insights into adoption and diffusion processes and how managers can shape these
(3) consider how to 'sell' a new venture to potential investors and employees
(4) broaden their managerial perspectives from a narrow focus on the customer to the ecosystem
(5) practice entrepreneurial and innovation thinking in different scenarios and contexts.
Student Effort Type | Hours |
---|---|
Lectures | 36 |
Field Trip/External Visits | 12 |
Specified Learning Activities | 90 |
Autonomous Student Learning | 60 |
Total | 198 |
Not applicable to this module.
Description | % of Final Grade | Timing |
---|---|---|
Assignment: Individual Field Project | 30 |
Unspecified |
Group Project: Group Case Studies | 30 |
Throughout the Trimester |
Continuous Assessment: Individual case papers | 20 |
Throughout the Trimester |
Attendance: Individual attendance and contribution | 10 |
Throughout the Trimester |
Presentation: Group Strategy Presentation | 10 |
Throughout the Trimester |
Compensation
This module is not passable by compensation
Resit Opportunities
In-semester assessment
Remediation
If you fail this module you may repeat, resit or substitute where permissible