- Assoc Professor Marius Claudy
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Behavioural aspects of Marketing. On completion of Part A students will have achieved the following :(1) Be familiar with research in consumer judgment and decision making. (2) Be aware of the dominant theories of behavioural decision making and their implications. (3) Know where to find new research in the field. (4) Have the faculties to read research: to interpret statistical results; to recognise confounding factors; to appraise the applicability of the result to the real world. (5) Be able to undertake their own experiments in consumer behaviour: to turn a question into a testable hypothesis; to gather the data; to analyse and interpret the results.
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|Autonomous Student Learning||
Not applicable to this module.
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