MKT40630 Marketing Project

Academic Year 2019/2020

The project aims to provide graduates with practical marketing experience by providing them the opportunity to work on a real marketing problem/opportunity faced by the client company. Companies who have briefed projects in recent years include Unilever, Mondelez, PepsiCo, Danone,Procter & Gamble and Mars. The project will require graduates, to undertake research (both secondary and primary) and to analyse findings. From that analysis each student will develop an overall set of marketing recommendations to address the client brief incorporating all key elements of the marketing mix and including a marketing plan.

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Curricular information is subject to change

Learning Outcomes:

At the end of this module, graduates will:
1. Have experience of working through a typical marketing project from initial briefing to end strategy and plans- working through the all available information, defining a range of options based on their analysis of the key issues/opportunities and from those options developing a clear set of recommendations that in their view, best address the problem/opportunity for the client company
2.Acquire project management skills and gained valuable insight into time management , goal setting, options development and decision making etc
3. Capitalise on the opportunity to apply theory studied in classroom in a simulated work environment particularly in terms of marketing plan development.
4. Have had the opportunity to interact with a real client company in a formal setting, similar to what students will face in a real work environment

Indicative Module Content:

Student Effort Type Hours
Lectures

20

Small Group

80

Tutorial

10

Practical

240

Autonomous Student Learning

50

Total

400

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.  
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Assignment: Anticipation of the brief Throughout the Trimester n/a Graded No

5

Essay: Individual Reflective Essay Coursework (End of Trimester) n/a Graded No

15

Presentation: Brand Analysis and Opportunities Throughout the Trimester n/a Graded No

20

Continuous Assessment: Weekly Log Throughout the Trimester n/a Graded No

5

Presentation: Final Presentation & Report Coursework (End of Trimester) n/a Graded No

40

Assignment: Project Plan & Topic Reveiw Throughout the Trimester n/a Graded No

15


Carry forward of passed components
No
 
Resit In Terminal Exam
Autumn No
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

1) Anticipation of brief (5%) - in class summary of grading and rationale 2) Project Plan & Topic Review (15%) - individual meetings with each student on grades and also clear and detailed set of grading criteria published at start of term on Brightspace. If, once grade is awarded, an individual seeks further feedback that is provided. 3) Brand Analysis and Opps ( 20%) - individual meetings with each student to discuss and also clear and detailed set of grading criteria published at start of term on Brightspace. If, once grade is awarded, an individual seeks further feedback that is provided. 4)Final presentation & report (40%) - - clear and detailed set of grading criteria published at start of term on Brightspace. If, once grade is awarded, an individual seeks further feedback that is provided. Grades published September when students have left college 5) Individual reflective essay (15%) -Clear and detailed set of grading criteria published at start of term on Brightspace. Grades published September when students have left college. If, once grade is awarded, an individual or team seeks further feedback that is provided. 6) weekly log (5%) - feedback given if requested

Summer
     
Presentation Offering 51 Week(s) - 45 Fri 09:00 - 16:50
Presentation Offering 51 Week(s) - 37 Thurs 09:00 - 16:50
Presentation Offering 51 Week(s) - 44 Tues 09:00 - 16:50
Presentation Offering 51 Week(s) - 44 Wed 09:00 - 12:50
Presentation Offering 51 Week(s) - 41 Wed 09:00 - 16:50
Presentation Offering 51 Week(s) - 44 Wed 13:00 - 16:50
Summer
     

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