- Mr John Fanning
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Curricular information is subject to change
On completing this module, students will be expected to be able to critically duscuss and analyze the core concepts of brands and branding from both a company and consumer perspectiveDemonstrate a critical understanding of brand management, brand equity, brand metrics, and brand longevityExplain and analyse the integrated brand planning approachClassify the reasons behind and prerequisites for brand innovation and re-invention and re-positioningAppreciate brands as mediums for meaning transfer in today's society
|Student Effort Type||Hours|
|Specified Learning Activities||
|Autonomous Student Learning||
Not applicable to this module.
|Resit In||Terminal Exam|
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Not yet recorded.
|Mr John Fanning||Lecturer / Co-Lecturer|
|Ms Nuala Doyle||Tutor|