MKT40570 Marketing Communications

Academic Year 2017/2018

The overall objective of this module is to provide students with a clear understanding of both the theoretical and practical aspects of marketing communications. The course will investigate the role of marketing communications in an overall marketing strategy context and examine the evolving range of communications options now available to management. The various tasks concerned with managing the marketing communications function represent a particular focus of this course. Participants will also appreciate how marketing communications informs and influences customers.

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Curricular information is subject to change

What will I learn?

Learning Outcomes:

"On completing this module, students should: Understand the theoretical foundations of marketing communications.Be aware of the developing range of communications options now available to marketing management.Understand the decision-making processes which are involved in the management of marketing communication activity.Appreciate the systems and operations of the marketing communications industry.Recognise the impact of marketing communication activities upon society."

How will I learn?

Student Effort Type	Hours
Lectures	30
Specified Learning Activities	100
Autonomous Student Learning	100
Total	230

Am I eligible to take this module?

Requirements, Exclusions and Recommendations

Not applicable to this module.

How will I be assessed?

Description	% of Final Grade	Timing
Project: Group Project	50	Coursework (End of Trimester)
Essay: Essay	45	Throughout the Trimester
Continuous Assessment: Class Participation	5	Throughout the Trimester

What happens if I fail?

Compensation

This module is not passable by compensation

Resit Opportunities

In-semester assessment

Remediation

If you fail this module you may repeat, resit or substitute where permissible