BMGT43720 Project Scope & Feasibility Ev

Academic Year 2020/2021

This module introduces students from any discipline to the area of Scope and Feasibility analysis in project management through the lens of creating a practical Business Plan for a company aiming to expand its operations in some way.

Project Management tools and techniques will be introduced in the context of commercial projects, case studies and the textbook Winning at New Products by Robert Cooper, to show how they are used in business settings, then classroom workshops and discussions will reinforce the learnings.

This module examines the early stages of a project - where key issues are assessed, planned and the form and shape of the project is defined. Making the right choices at these stages has huge consequential effects throughout the whole project lifecycle, so knowing how to set up project up for success is critical. Evaluation of the competitive landscape is another key element of this module.

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Curricular information is subject to change

Learning Outcomes:

By the end of this module, you will understand and be able to execute the key steps to ensure that a project is initiated, scoped and aligned with strategic and customer needs, the documented in a comprehensive, well researched and professionally presented Business/Feasibility Plan. Each classroom session will last between 2 and 3 hours.

Classroom sessions will introduce different tools and methods which are used in Feasibility Analysis and Business Planning, with in-class workshops and discussions reinforcing the learnings as you apply these to your in-company projects. Outside the classroom, you will be expected to add to and build upon the material covered in class, by researching and applying other relevant materials. This is intended to be a highly practical module, but you are expected to read widely outside the base material presented and show evidence of this in your graded submissions and in-class participation.


NOTE : Depending on input and demonstrated contribution, varying marks may be assigned for individual contributions to group submissions.
PLAGIARISM : There is a zero tolerance approach to plagiarism in this module. Should a student or group attempt to pass off work they did not originate as their own without appropriate citation, they will be liable to either marks deducted or being awarded a fail grade for the submission, and will be referred to the College Ethics Committee.

Indicative Module Content:

The planned structure of the module is shown below, although this is subject to change:

Module introduction and Company Presentations
Creating a Business Plan – what needs to be included and why?
In class exercise
Financial Feasibility – do the numbers add up?
Getting to Market – where and to whom will we sell?
Customer Needs & New Product Adoption – why do people buy?
Metrics – Assessing Feasibility – how do we measure if we should do this?
Group feedback reviews
Dragons Den – group presentations (5 mins / group)
Portfolio Management – where does this project fit in with other stuff we are doing?


Student Effort Type Hours
Lectures

36

Small Group

60

Autonomous Student Learning

120

Total

216

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Group/individual report Throughout the Trimester n/a Graded Yes

60

Assignment: Individual Report Week 7 n/a Graded Yes

40


Carry forward of passed components
Yes
 
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Feedback Strategy/Strategies

• Feedback individually to students, on an activity or draft prior to summative assessment
• Group/class feedback, post-assessment
• Online automated feedback

How will my Feedback be Delivered?

Formative feedback on the group assignment is given in week 8 for the interim report Summative feedback on the group & individual reports is via grade and if requested, individual/group written feedback post-results.

This area of business planning is huge and complex, so there is no single authoritative text, but the ones below are all highly relevant to the material we will be discussing and putting into action. The titles below are linked to the relevant page on Amazon.co.uk :

1. Winning at New Products, 5th Edition: Creating Value Through Innovation -Robert Cooper - 2017 - ISBN-10: 0465093329
Amazon.co.uk link https://amzn.to/2C7X65f

2. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers – Geoffrey Moore – 3rd edition, 2014 ISBN-10: 0062292986
Amazon.co.uk link https://amzn.to/2CWOMY0

3. Writing and Presenting a Business Plan - Carolyn Karlsen (nee Boulger)2nd ed. 2008 ISBN-10: 0324584229
Amazon.co.uk link https://amzn.to/2RzLUbC

Name Role
Mr Robert Manning Lecturer / Co-Lecturer
Dr Maxim Miterev Lecturer / Co-Lecturer

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