BMGT43370 Business Strategy

Academic Year 2020/2021

This is a learning-by-doing course. Through the combination of lectures, readings, simulation, case studies, and class participation, this course introduces you to the tools and vocabulary prerequisite to critical and effective strategic analysis, thinking, and communication.

Strategy is the central, integrated, externally oriented concept of how a firm will achieve its objectives. A strategy encompasses the pattern of organizational actions taken in pursuit of an advantage over its competitors. Or put another way, a strategy deals with the challenges managers face in seeking to achieve their organization’s mission in the face of changing, uncertain and ambiguous environmental and competitive conditions, while aligning and deploying the internal assets, capabilities and people to optimal effect.

This complex task requires a sophisticated blend of analytical, synthetic and behavioral insights, which are developed in this module. This course and the simulation will require you integrate the knowledge and skills you acquired in earlier courses and apply them using the same multi-disciplinary perspective demanded of a project manager.