MKT4011H Marketing Communications

Academic Year 2018/2019

Among the topics covered in this course include: The communication process; communication strategies in marketing; advertising planning and budgeting; media planning; scheduling and evaluation; message design and execution; advertising research; sales promotion theory and practice; public relations theory and practice.

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Curricular information is subject to change

What will I learn?

Learning Outcomes:

At the end of this module, you should:Be able to demonstrate a thorough understanding of the theoretical foundations of marketing communications.Be able to critically appraise the range of communications options now available to marketing management.Be familiar with the decision-making process which is involved in the management of marketing communications activity.Be in a position to appreciate the systems and operations of the marketing communications industry.Be able to assess the impact of marketing communication activities upon society.

How will I learn?

Student Effort Type	Hours
Lectures	24
Specified Learning Activities	80
Autonomous Student Learning	84
Total	188

Am I eligible to take this module?

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Equivalents:
Marketing Communications (MKT4001H)

How will I be assessed?

Description	% of Final Grade	Timing
Continuous Assessment: Class Contribution	100	Throughout the Trimester

What happens if I fail?

Compensation

This module is not passable by compensation

Resit Opportunities

End of Semester Exam

Remediation

If you fail this module you may repeat, resit or substitute where permissible. Students have the option to repeat or resit the module, in the first instance. Where a student does not opt for a repeat, they will be expected to take the next available resit option.

Associated Staff

Name	Role
Dr Christina Burke	Tutor
Mr Neil Caraher	Tutor
Dr Ken Fong	Tutor
Koey Kwong	Tutor
Ms Eva Lock	Tutor