Overview:
- Credits:
- 10.0
- Level:
- 4
- Semester:
- Autumn
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Dr Orna O'Brien
Show/hide contentOpenClose All
Curricular information is subject to change
On completing this module, students will be expected to be able toSpecify the concepts of brands and branding from both a company and consumer perspectiveDemonstrate a critical understanding of brand management, brand equity, brand metrics, and brand longevityExplain and analyse the integrated brand planning approachClassify the reasons behind and prerequisites for brand innovation and re-invention and re-positioningAppreciate brands as mediums for meaning transfer in today's society
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Specified Learning Activities | 60 |
Autonomous Student Learning | 80 |
Total | 164 |
Not applicable to this module.
Resit In | Terminal Exam |
---|---|
Spring | Yes - 2 Hour |
• Group/class feedback, post-assessment
General feedback is provided to students on all their submitted assessment components.
Name | Role |
---|---|
Dr Christina Burke | Tutor |
Mr Neil Caraher | Tutor |
Ms Michele Connolly Doran | Tutor |
Mrs Edna Eugenia Da Silva | Tutor |
Robert Kreuzbauer | Tutor |
Koey Kwong | Tutor |
Ms Eva Lock | Tutor |
There are no rows to display |