BMGT44060 Global & Corp. Strategy - EMBA

Academic Year 2021/2022

This is the second course in the Strategy sequence on the MBA programme and continues to emphasize analytical and synthetic reasoning in approach. In particular, the course reviews sustainability of advantage, global strategy, corporate expansion strategies and the management of diverse business operations. An analytical approach is taken to the discussion of cases.

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Curricular information is subject to change

Learning Outcomes:

• Further enhance strategic thinking and analysis skills;
• Critically evaluate the appropriateness of a firm’s competitive, international, and corporate strategy with logical arguments and relevant terminology;
• Develop an appreciation of the principal ways firms can create value from cross-border activities;
• Develop an understanding of how firms create value from location choices and the sharing and transfer of knowledge and resources across borders;
• Evaluate the relationship between diversification, risk, and firm performance;
• Enhance participants’ abilities to evaluate M&A activity;
• Develop an understanding of the main analytical techniques and conceptual frameworks to manage diversified firms;
• Critically evaluate the unique requirements of strategy in a digital context, one in which platforms can dominate products;
• Critically appreciate the role of strategic leaders in multinational corporations.

Indicative Module Content:

The module is split into two major thrusts. The first thrust is global strategy, which will include coverage of the value-added of international strategies, location-based advantage, alternative global positioning strategies, strategy in emerging markets, and innovation in multinational corporations. We will also examine platform strategies and their role in emerging markets. The second major thrust will be corporate strategy, with particular focus on vertical and horizontal diversification and related M&A activity. Then, we will look at how diversified companies, such as Danaher and General Electric are managed.

Student Effort Type Hours


Small Group


Autonomous Student Learning




Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Examination: Final examination (online) 2 hour End of Trimester Exam Yes Graded No


Continuous Assessment: Class Participation Throughout the Trimester n/a Graded No


Group Project: Weekly case assignments Throughout the Trimester n/a Graded No


Carry forward of passed components
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Name Role
Ms Ros Beere Lecturer / Co-Lecturer

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