BMGT44060 Global & Corp. Strategy - EMBA

Academic Year 2022/2023

This is the second course in the Strategy sequence on the MBA programme and continues to emphasize analytical and synthetic reasoning in approach. In particular, the course reviews sustainability of advantage, global strategy, corporate expansion strategies and the management of diverse business operations. An analytical approach is taken to the discussion of cases.

Show/hide contentOpenClose All

Curricular information is subject to change

What will I learn?

Learning Outcomes:

• Further enhance strategic thinking and analysis skills;
• Critically evaluate the appropriateness of a firm’s competitive, international, and corporate strategy with logical arguments and relevant terminology;
• Develop an appreciation of the principal ways firms can create value from cross-border activities;
• Develop an understanding of how firms create value from location choices and the sharing and transfer of knowledge and resources across borders;
• Evaluate the relationship between diversification, risk, and firm performance;
• Enhance participants’ abilities to evaluate M&A activity;
• Develop an understanding of the main analytical techniques and conceptual frameworks to manage diversified firms;
• Critically evaluate the unique requirements of strategy in a digital context, one in which platforms can dominate products;
• Critically appreciate the role of strategic leaders in multinational corporations.

Indicative Module Content:

The module is split into two major thrusts. The first thrust is global strategy, which will include coverage of the value-added of international strategies, location-based advantage, alternative global positioning strategies, strategy in emerging markets, and innovation in multinational corporations. We will also examine platform strategies and their role in emerging markets. The second major thrust will be corporate strategy, with particular focus on vertical and horizontal diversification and related M&A activity. Then, we will look at how diversified companies, such as Danaher and General Electric are managed.

How will I learn?

Student Effort Type	Hours
Lectures	28
Small Group	1
Autonomous Student Learning	97
Total	126

Am I eligible to take this module?

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Not applicable to this module.

How will I be assessed?

Assessment Strategy

Description	Timing	Open Book Exam	Component Scale	Must Pass Component	% of Final Grade
Examination: Final examination (online)	2 hour End of Trimester Exam	Yes	Graded	No	50
Continuous Assessment: Class Participation	Throughout the Trimester	n/a	Graded	No	20
Group Project: Weekly case assignments	Throughout the Trimester	n/a	Graded	No	30

Carry forward of passed components
Yes

What happens if I fail?

Remediation Type	Remediation Timing
In-Module Resit	Prior to relevant Programme Exam Board

Assessment feedback

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Associated Staff

Name	Role
Ms Ros Beere	Lecturer / Co-Lecturer