BMGT44020 Competitive Strategy - EMBA

Academic Year 2021/2022

Competitive Strategy deals with the challenges managers face in seeking to achieve their organisation’s mission by aligning and deploying their internal assets, capabilities and people to best effect in the face of changing, uncertain and ambiguous environmental and competitive conditions. This complex task requires a sophisticated blend of analytical, behavioural and political skills.

This module is designed to introduce students to the comprehensive nature of strategy in business and provides an insight into the main tools of analysis available to the strategist.

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Curricular information is subject to change

What will I learn?

Learning Outcomes:

On completion of this module the learner should be able to:
1. Describe the main theories and frameworks relevant to Competitive Strategy2. Apply fundamental theories and frameworks in Competitive Strategy to real life competitive scenarios3. Integrate ideas and knowledge from other business disciplines into their competitive reasoning4. Work as part of a team to evaluate competitive scenarios and formulate competitive strategies

Indicative Module Content:

How will I learn?

Student Effort Type	Hours
Lectures	24
Small Group	1
Autonomous Student Learning	101
Total	126

Am I eligible to take this module?

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Not applicable to this module.

How will I be assessed?

Assessment Strategy

Description	Timing	Open Book Exam	Component Scale	Must Pass Component	% of Final Grade
Continuous Assessment: Group case study analyses and individual reflective journal.	Throughout the Trimester	n/a	Graded	No	40
Examination: End of trimester case-based examination.	2 hour End of Trimester Exam	Yes	Graded	No	60

Carry forward of passed components
Yes

What happens if I fail?

Remediation Type	Remediation Timing
In-Module Resit	Prior to relevant Programme Exam Board

Assessment feedback

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Students will receive feedback on each continuous assessment component before being required to submit the subsequent component of the same nature.