Overview:
- Credits:
- 7.5
- Level:
- 4
- Semester:
- Spring
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Mr Shane Lyons
Show/hide contentOpenClose All
Curricular information is subject to change
Marketing Effectiveness Measurements - why and how to use them
Crafting strategic content to build brand longevity vs short term gain
Making data-driven decisions
Auditing a brand's digital presence and improving it.
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Specified Learning Activities | 70 |
Autonomous Student Learning | 94 |
Total | 188 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Continuous Assessment: Group based project work | Throughout the Trimester | n/a | Standard conversion grade scale 40% | No | 40 |
Assignment: Individual Assignment on Digital Marketing | Throughout the Trimester | n/a | Standard conversion grade scale 40% | No | 60 |
Remediation Type | Remediation Timing |
---|---|
In-Module Resit | Prior to relevant Programme Exam Board |
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Upon completion of assignment, feedback is given via Brightspace. For Group Project, group feedback given, for Individual Project, individual feedback given. Students may request face-to-face feedback after receiving Brightspace feedback.
Name | Role |
---|---|
Francesca Pucciarelli | Lecturer / Co-Lecturer |