Overview:
- Credits:
- 30.0
- Level:
- 4
- Semester:
- Year-long (12 months)
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Professor Damien McLoughlin
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Curricular information is subject to change
There are four learning outcomes for this module;
1. Conduct research into subject issues and gather evidence / information from pertinent sources.
2. Evaluate the usefulness of contemporary theoretical frameworks to solve complex unstructured marketing problems. Further to this the learning outcome should develop the students ability to draw on valid evidence available to develop coherent and logical argument with a view to enhancing current marketing theory / practice.
3. Research & report on a specific marketing topic and present the key findings orally and in writing to key stakeholders.
4. Operate effectively in teams and demonstrate self direction when completing projects.
1. Understanding client needs
2. Developing effective clients briefs
3. Gathering useful customer and market research
4. Building insights from research
5. Building strategy from insights
6. Communicating strategy innovations
7. Reflective learning
Student Effort Type | Hours |
---|---|
Lectures | 1,000 |
Total | 1,000 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Continuous Assessment: Project Delivery - Analysis and Output | Throughout the Trimester | n/a | Graded | No | 20 |
Continuous Assessment: Individual Contribution | Throughout the Trimester | n/a | Graded | No | 20 |
Continuous Assessment: Project Execution | Throughout the Trimester | n/a | Graded | No | 30 |
Continuous Assessment: Skills Application | Throughout the Trimester | n/a | Graded | No | 20 |
Continuous Assessment: Project Learnings/Reflection | Throughout the Trimester | n/a | Graded | No | 10 |
Remediation Type | Remediation Timing |
---|---|
In-Module Resit | Prior to relevant Programme Exam Board |
• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Peer review activities
• Self-assessment activities
Not yet recorded.
Name | Role |
---|---|
Professor Damien McLoughlin | Lecturer / Co-Lecturer |