MKT40720 Professional Development

Academic Year 2023/2024

Students, acting as marketing advisors to firms and organisations, will learn professional skills related to the practice of marketing. Professional Development embraces the principle for action learning and actively encourages action to fail, as well as succeed.

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Curricular information is subject to change

What will I learn?

Learning Outcomes:

There are two learning outcomes for this module;

1. Operate effectively in teams and demonstrate self-direction when completing projects.

2. Engage in personal and professional self-reflection with a view to identifying and developing further the skills needed to operate succesfully in the global marketplace.

How will I learn?

Student Effort Type	Hours
Lectures	24
Specified Learning Activities	76
Autonomous Student Learning	400
Total	500

Am I eligible to take this module?

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Not applicable to this module.

How will I be assessed?

Assessment Strategy

Description	Timing	Open Book Exam	Component Scale	Must Pass Component	% of Final Grade
Continuous Assessment: PROFESSIONAL SKILLS DEVELOPMENT: Incl. Presentation & communication skills Others incl. accountability & contribution	Varies over the Trimester	n/a	Graded	Yes	35
Continuous Assessment: APPRAISALS & CAREER DEVELOPMENT: Self-Appraisal documents and appraisal interviews Exit interview Career investigation and goal setting	Varies over the Trimester	n/a	Graded	Yes	45
Continuous Assessment: ACTIVE & REFLECTIVE LEARNING: Self-reflective learning log Mentor reflective learning	Varies over the Trimester	n/a	Graded	Yes	20

Carry forward of passed components
Yes

What happens if I fail?

Remediation Type	Remediation Timing
In-Module Resit	Prior to relevant Programme Exam Board

Assessment feedback

Feedback Strategy/Strategies

• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Peer review activities
• Self-assessment activities

How will my Feedback be Delivered?

Not yet recorded.

When is this module offered?


Year Long (12 months - Sep)
Lecture	Offering 1	Week(s) - 20, 21, 22, 23, 24, 25, 26, 30, 31, 32, 33	Fri 09:00 - 11:50
Lecture	Offering 1	Week(s) - 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48	Fri 09:00 - 11:50
Lecture	Offering 1	Week(s) - Autumn: All Weeks	Fri 09:00 - 11:50
Year Long (12 months - Sep)