Module Details for the Academic Year 2017/2018

MKT40080 Performance-driven Marketing

This module provides students with the knowledge and ability to make marketing decisions and, from a general management perspective, make decisions about marketing. The emphasis is strongly on developing practical knowledge and ability and practicing that through the medium of case studies.
On completing this module students will be expected to be able to1. Acknowledge the strategic role of marketing 2. Understanding of the marketing mix and the role it can play in driving organisational performance 3. Practical ability in the use of marketing tools to drive organisation performance 4. Knowledge of the language of marketing and how that language might be used to communciate about marketing and with marketers 
Item Workload
Autonomous Student Learning 101 hours
Lectures 24 hours
Description FINAL Timing
Continuous Assessment :< Description > 100% of Final Grade Unspecified
Resit Opportunities

In-semester assessment


If you fail this module you may repeat, resit or substitute where permissible 
Curricular information is subject to change

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