Module Details for the Academic Year 2018/2019

MKT40080 Performance-driven Marketing

This module provides students with the knowledge and ability to make marketing decisions and, from a general management perspective, make decisions about marketing. The emphasis is strongly on developing practical knowledge and ability and practicing that through the medium of case studies.

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On completing this module students will be expected to be able to1. Acknowledge the strategic role of marketing 2. Understanding of the marketing mix and the role it can play in driving organisational performance 3. Practical ability in the use of marketing tools to drive organisation performance 4. Knowledge of the language of marketing and how that language might be used to communciate about marketing and with marketers 
Item Workload


Autonomous Student Learning




Description % of Final Grade Timing
Continuous Assessment: < Description >




This module is not passable by compensation

Resit Opportunities

In-semester assessment


If you fail this module you may repeat, resit or substitute where permissible

Module Requisites and Incompatibles

Equivalent Modules

Prior Learning

Curricular information is subject to change

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