- Professor Don Bredin
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Curricular information is subject to change
Introduction to Economics as a discipline.
Understanding the Internal Organisation of the Firm.
Understanding the mechanics of how markets work – Demand and Supply dynamics and the setting of prices in a competitive market environment.
Understanding the concept of Elasticity and how it applies in the real world of the firm and the economy.
Understanding the concept of Risk and Uncertainty and how business deals with it.
Understanding how to estimate demand functions.
Understanding the economics of Marketing & Advertising.
Understanding the theory of production – analysis of costs, revenues and profit maximisation.
Understanding market structures – Perfect Competition, Monopoly, Imperfect Competition.
Understanding the macroeconomic environment for business – Economic Growth, Economic Cycles, Unemployment, Inflation.
Understanding Demand-Side policy - Fiscal Policy, Monetary Policy
Understanding Supply-Side Policy
Develop a familiarity with economic concepts as applied to business decision-making.
|Student Effort Type||Hours|
|Autonomous Student Learning||
Not applicable to this module.
|Description||Timing||Component Scale||% of Final Grade|
|Assignment: Group assignment||Varies over the Trimester||n/a||Graded||No||
|Examination: Final exam_ 2 hour||2 hour End of Trimester Exam||Not specified||Graded||No||
|Examination: Mid-term exam_ 1 hour||Throughout the Trimester||Not specified||Graded||No||
|Resit In||Terminal Exam|
|Spring||Yes - 2 Hour|
|Ms Aoife Mulqueen||Lecturer / Co-Lecturer|