Module Details for the Academic Year 2017/2018

BMGT44040 Doing Business in Intl Mkt

Understanding the international environment in which businesses operate is a critical component of the international experience offered by the MBA Programme. Whereas the Business &Society module takes a closer look at the entire international arena, the DBi Emerging Markets module focuses on the realities of doing business in emerging markets and sheds light on the non-tangible aspects of doing business in such markets. The emergence of the so-called BRIC countries as economic powers offers attractive opportunities and poses competitive challenges to many firms. As part of the module, students have the chance to visit one of two of the BRIC countries (usually China, India or Brazil) to learn firsthand from Irish and international companies based in that country. We will visit companies from a multitude of sectors and industries as well as participate in workshops and networking opportunities. It is also an opportunity for participants to get insight into the economic achievement and cultural and institutional practices of the country in question. For Full-time MBA participants, this module is a core part of the Programme. EMBA participants have the choice of either taking this module (incl. participating in the trip) or a similar module taught exclusively in Dublin.
- to understand the challenges of operating in an international context;- to apply a framework of international strategy to companies operating in emerging markets;- to develop competence in developing a country analysis;- to reflect on an international experience and numerous company visits 
Item Workload
Field Trip 80 hours
Specified Learning Activities 30 hours
Autonomous Student Learning 10 hours
Practical 5 hours
Description FINAL Timing
Continuous Assessment :< Description > 100% of Final Grade Unspecified
Resit Opportunities

In-semester assessment


If you fail this module you may repeat, resit or substitute where permissible 
Curricular information is subject to change

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