Module Details for the Academic Year 2018/2019

BMGT44000 Competitive Strategy

Competitive Strategy deals with the challenges managers face in seeking to achieve their organisation’s mission by aligning and deploying their internal assets, capabilities and people to best effect in the face of changing, uncertain and ambiguous environmental and competitive conditions. This complex task requires a sophisticated blend of analytical, behavioural and political skills.

This module is designed to introduce students to the comprehensive nature of strategy in business and provides an insight into the main tools of analysis available to the strategist.

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On completing this module students will be expected to be able to:
1. Describe the main theories and frameworks relevant to Competitive Strategy2. Apply fundamental theories and frameworks in Competitive Strategy to real life competitive scenarios3. Integrate ideas and knowledge from other business disciplines into their competitive reasoning4. Work as part of a team to evaluate competitive scenarios and formulate competitive strategies 
Item Workload


Autonomous Student Learning




Description % of Final Grade Timing
Continuous Assessment: Group Case Preparation


Throughout the Trimester
Examination: Case Based Examination


2 hour End of Trimester Exam


This module is not passable by compensation

Resit Opportunities

In-semester assessment


If you fail this module you may repeat, resit or substitute where permissible

Module Requisites and Incompatibles

Equivalent Modules

Prior Learning

Curricular information is subject to change

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