BMGT42770 Entrepreneurship

Academic Year 2019/2020

This module is designed to introduce participants to entrepreneurial thinking and action generally, and the creation of new ventures specifically. Although the focus is on starting new commercial ventures it will also be relevant to starting social enterprises and new lines of business in existing companies (intrapreneurship). The course will cover major theoretical and conceptual issues in the entrepreneurship research literature and show how they apply in a variety of contexts. Students will generate their own new business ideas, have them critiqued and vetted by the ‘ideas marketplace’ of fellow participants, develop the best ideas collaboratively in small teams, and undertake the initial phases of bringing them to market, including considerable interaction with potential customers.

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Curricular information is subject to change

Learning Outcomes:

At the end of the course, participants will be able to:
• Outline major theories and concepts from the entrepreneurship literature and relate them to practical applications in a variety of settings
• Identify and demonstrate the characteristics of successful entrepreneurs
• Deal with uncertainty, risk and failure – and grow from the experience
• Demonstrate diagnostic skills and a conceptual framework for new venture creation problem solving
• Forge ideas into workable business concepts and test them in the marketplace
• Develop tested concepts into business plans that can attract the resources needed for market entry

Indicative Module Content:

Topics will be discussed in class during Week 1

Student Effort Type Hours


Specified Learning Activities


Autonomous Student Learning




Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.  
Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Individual and group assignments involving idea generation and development, research, critique and reflection, via written reports and presentations Throughout the Trimester Graded No


Carry forward of passed components
Not yet recorded

Not yet recorded

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Peer review activities

How will my Feedback be Delivered?

Feedback will be given to students following interim assessments. General observations and informal feedback will be offered to students throughout the module.

Name Role
Ms Roisin O'Loughlin Tutor

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