Module Details for the Academic Year 2018/2019

BMGT42770 Entrepreneurship

This module is designed to introduce participants to entrepreneurial thinking and action generally, and the creation of new ventures specifically. Although the focus is on starting new commercial ventures it will also be relevant to starting social enterprises and new lines of business in existing companies (intrapreneurship). The course will cover major theoretical and conceptual issues in the entrepreneurship research literature and show how they apply in a variety of contexts. Students will generate their own new business ideas, have them critiqued and vetted by the ‘ideas marketplace’ of fellow participants, develop the best ideas collaboratively in small teams, and undertake the initial phases of bringing them to market, including considerable interaction with potential customers.

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At the end of the course, participants will be able to:
• Outline major theories and concepts from the entrepreneurship literature and relate them to practical applications in a variety of settings
• Identify and demonstrate the characteristics of successful entrepreneurs
• Deal with uncertainty, risk and failure – and grow from the experience
• Demonstrate diagnostic skills and a conceptual framework for new venture creation problem solving
• Forge ideas into workable business concepts and test them in the marketplace
• Develop tested concepts into business plans that can attract the resources needed for market entry
Item Workload


Specified Learning Activities


Autonomous Student Learning




Description % of Final Grade Timing
Continuous Assessment: Individual and group assignments involving idea generation and development, research, critique and reflection, via written reports and presentations


Throughout the Trimester


This module is not passable by compensation

Resit Opportunities

End of Semester Exam


If you fail this module you may repeat, resit or substitute where permissible

Module Requisites and Incompatibles

Incompatible: Entrepreneurship (WE) (BMGT44790)

Equivalent Modules

Prior Learning

Curricular information is subject to change

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