Module Details for the Academic Year 2018/2019

BMGT41040 Operations and Supply Chain Management (MBA)

Traditional Operations is about better managing the activities of a firm to improve its performance. In this course, we will learn to use operations concepts for performance improvement. In addition, and more importantly, we will also learn to use operations toolkit to analyze and innovate the business model of a firm. Innovation is at the heart of entrepreneurial success and transformational growth in large businesses. Conventional strategies for innovation are based on product innovation, i.e. designing new products or services that address unmet market needs or leverage new technology to satisfy existing market needs. In this course, we will focus on an alternative, novel method for innovation—Business Model Innovation (BMI). In contrast with conventional strategies for innovation, BMI does not rely on developing new products or services, but on delivering existing products and services using innovative processes for sourcing inputs, transforming them into products and, provisioning the right products for the right customers at the right time. In other words, BMI relies on changing an industry by rethinking its operations.

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We will first learn some tools to analyze business models and identify trade-offs and inefficiencies that limit performance. We will then examine a set of pioneering companies that use their deep understanding of this operations science to design innovative business models that break the key constraints and consequently enjoy unchallenged market power. Finally, we will conclude with a recipe that provides a step by step methodology for identifying opportunities for realizing business model innovations in industries and/or regions of your choice. 
Item Workload


Specified Learning Activities


Autonomous Student Learning




Description % of Final Grade Timing
Assignment: Individual innovation exercise


Throughout the Trimester
Attendance: Individual class preparation and participation


Throughout the Trimester
Examination: Individual Final Exam


2 hour End of Trimester Exam
Presentation: Article group presentation


Throughout the Trimester
Presentation: Case study group presentation and group report


Throughout the Trimester


This module is not passable by compensation

Resit Opportunities

In-semester assessment


If you fail this module you may repeat, resit or substitute where permissible

Module Requisites and Incompatibles

Equivalent Modules

Prior Learning

Curricular information is subject to change

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