Overview:
- Credits:
- 5.0
- Level:
- 3
- Semester:
- Autumn
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Assoc Professor Geertje Schuitema
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Curricular information is subject to change
After completing the course students should have obtained an overview and understanding of the most important concepts and theories that are relevant to understand consumer behaviour. Upon successfully completing this module, students will:
1. Understand how consumers process information, form attitudes and make decisions, and how these are shaped by internal and external influences.
2. Gain insights in how principles of consumer psychology is applied to marketing strategy and practices.
3. Gain ability to explain why and how marketing strategies can impact consumer behaviour.
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Total | 24 |
It is recommended that students have at least some knowledge of the Principles of Marketing and Marketing Management or else to have a background in the Humanities/Social Sciences.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Examination: Written exam | 2 hour End of Trimester Exam | No | Graded | No | 50 |
Group Project: Written report based on group project. | Week 9 | n/a | Graded | No | 30 |
Group Project: Peer review: written assessment of group projects of peers | Week 11 | n/a | Graded | No | 10 |
Group Project: Reflection on peer review: written reflection on peer review report | Week 12 | n/a | Graded | No | 10 |
Resit In | Terminal Exam |
---|---|
Spring | Yes - 2 Hour |
• Group/class feedback, post-assessment
• Peer review activities
Not yet recorded.