Overview:
- Credits:
- 5.0
- Level:
- 2
- Semester:
- Spring
- Subject:
- Management Information Systems
- School:
- Business
- Coordinator:
- Mr Matthias Glowatz
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Curricular information is subject to change
On completion of this module, students should be able to:
(i) Demonstrate a sound understanding of the major issues surrounding Digital Business, Digital Marketing, Social Media, and Mobile Business.
(ii) Draft a comprehensive Digital Business strategy for an organisation.
(iii) Identify and discuss organisational challenges while implementing a Digital Business Strategy.
• Context of Digital Business, Digital Marketing, Social Media, and Mobile Business.
• Digital Business Strategy Framework Components
• Designing and implementing Digital Business, Marketing, Social Media, and Mobile Business strategies
• Digital Business metrics and Return on Investment (RoI)
• Social, Ethical & Legal Issues in context of implementing Digital Business strategies
Student Effort Type | Hours |
---|---|
Lectures | 12 |
Seminar (or Webinar) | 6 |
Project Supervision | 6 |
Specified Learning Activities | 36 |
Autonomous Student Learning | 48 |
Online Learning | 12 |
Total | 120 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Practical Examination: Online MCQ/Short Answer examinations (Week 12) | Week 11 | n/a | Alternative linear conversion grade scale 40% | No | 20 |
Group Project: Digital Business Strategy and Video Presentation | Throughout the Trimester | n/a | Standard conversion grade scale 40% | No | 60 |
Practical Examination: Online MCQ/Short Answer examinations (Week 7) | Week 7 | n/a | Alternative linear conversion grade scale 40% | No | 20 |
Resit In | Terminal Exam |
---|---|
Autumn | No |
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Online automated feedback
• Self-assessment activities
Not yet recorded.