Overview:
- Credits:
- 5.0
- Level:
- 3
- Semester:
- Semester One
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Ms Aisling Roche
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Curricular information is subject to change
Define and discuss the characteristics and classifications of services marketing firms.
Discuss and apply the Gaps Model of Service Quality to service organisations.
Explain the importance of understanding customer requirements through listening to customers through research, building relationships and service recovery.
Discuss delivering and performing service through an appreciation of the employees and customers role in service delivery and the management of demand and capacity.
Discuss the importance of managing service promises through the integration of service marketing communications and the pricing of services.
Evaluate service organisations service marketing strategies.
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Specified Learning Activities | 48 |
Autonomous Student Learning | 28 |
Total | 100 |
Not applicable to this module.
Description | % of Final Grade | Timing |
---|---|---|
Examination: 1 x 2hour exam | 70 |
2 hour End of Trimester Exam |
Group Project: Individual and group work throughout the semester | 30 |
Coursework (End of Trimester) |
Compensation
This module is not passable by compensation
Resit Opportunities
End of Semester Exam
Remediation
If you fail this module you may repeat, resit or substitute where permissible