Overview:
- Credits:
- 5.0
- Level:
- 3
- Semester:
- Spring
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Mr John Fanning
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Curricular information is subject to change
On completing the module students will be equipped to apply the principles of branding and the tools of marketing communications to enhance the reputation of any organization.
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Specified Learning Activities | 72 |
Autonomous Student Learning | 24 |
Total | 120 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Assignment: Group Project ( a series of case study analyses) | Throughout the Trimester | n/a | Graded | No | 40 |
Essay: Two essays (1000 words each) on two out of five prompts from course materials | Coursework (End of Trimester) | n/a | Graded | No | 60 |
Resit In | Terminal Exam |
---|---|
Autumn | Yes - 2 Hour |
• Feedback individually to students, post-assessment
Not yet recorded.
Name | Role |
---|---|
Ms Lynne Tracey | Lecturer / Co-Lecturer |