Overview:
- Credits:
- 5.0
- Level:
- 2
- Semester:
- Autumn and Spring (separate)
- Subject:
- Business Management
- School:
- Business
- Coordinator:
- Dr Elena Sannikova
BMGT20050 Business Across Borders
Academic Year 2023/2024
"Business Across Borders" module is a second-level (year 2) introductory module on international business, management, and culture. This introductory module focuses on the challenges and opportunities associated with organizational management and business strategy in the global environment. Business Across Borders is a course that is essential for every organization be it a small and medium enterprise or large multinationals operating both domestically or across borders. Students will learn to understand the key Global and International issues involved in doing business on the Global stage.The course focuses on integrating and applying the basic elements of management, culture and international strategic management and specialized contextualised strategies required for emerging economies and for international new ventures, including modes of entry and methods used to analyse and assess culture and political risk in developed and developing countries. The course will cover most issues for any businessperson to understand the complexities of doing business overseas and the ways to enter these markets and how culture plays an exceedingly impactful role in deciding between success and failure. Students will gain a general overview of the process and effect of internationalization in contemporary business, along with an introduction to theories, concepts and skills relevant to managing effectively in today’s global environment.
Through lively, topical, and accessible examples the course will try to integrate international management, culture, and strategies to allow students to conceptualize business operations globally. This module introduces two core perspectives, the institution-based view and the resource-based view. The course also includes numerous interesting and diverse examples of the intersection of business and culture to motivate students to read and learn. Students will be challenged to integrate the knowledge they have gained from other business core courses and apply their accumulated knowledge to business case studies. Students will engage in active research and analytical problem solving related to managing in the international environment and will frequently be called upon to brief their findings to the class. Discussion and explanation are the key learning skills.
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Curricular information is subject to change
Learning Outcomes:
By the end of this module, students should be able to:
1. Understand and assess the drivers and consequences of globalization; compare and contrast different political, legal, and economic systems and technological forces; understand and appreciate the need for ethics, culture and social responsibility in international business.
2. Describe and apply the concept of foreign direct investment and global and regional integration in the context of global business.
3. Integrate and apply the basic elements of international strategic management and the specialized strategies required for emerging economies and for international new ventures, including the modes of entry and methods used to analyze and assess economic and political risk in developed and developing countries.
1. Understand and assess the drivers and consequences of globalization, its impact on specific regions, and the emerging concerns about its influences on countries around the world.
2. Compare and contrast different political, legal, and economic systems and technological forces and their impact on international business.
3. Understand and appreciate the need for ethics and social responsibility in international business, and the growing pressures on firms to act in an ethically and socially responsible manner in their global business operations.
4. Explain and understand the challenges of trading internationally, investing abroad directly and dealing with foreign exchange rates.
5. Describe the challenges and apply the most important elements of entering foreign markets.
6. Compare and contrast the modes of entry and the basic choices for organizing firms involved in international business and describe the conditions under which specific entry modes and organizational structure are most effective.
7. Integrate and apply the basic elements of international strategic management, including the pressures and cost/benefits of strategies that emphasize global integration versus local adaptation; describe the specialized strategies required for emerging economies and for international new ventures.
8. Describe methods used to analyze and assess political risk and how MNCs apply those methods as they attempt to manage the level of political risk in developed and developing countries, appreciate the broader efforts firms make to manage their relations with host governments, and discuss the various options for managing alliances and joint ventures, especially those in which host governments are involved.
9. Understand the importance of marketing and supply chain management in global business.
10. Understand the tools and techniques used to provide motivation and incentives for employees across cultures, including compensation, benefits, work teams, and other approaches.
11. Understand and describe the practices for recruiting, selecting, training and deploying employees internationally, including the challenges of expatriate placement and repatriation.
| Student Effort Type | Hours |
|---|---|
| Lectures | 24 |
| Practical | 24 |
| Autonomous Student Learning | 70 |
| Total | 118 |
Requirements, Exclusions and Recommendations
Not applicable to this module.
Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy
| Description | Timing | Component Scale | % of Final Grade | ||
|---|---|---|---|---|---|
| Continuous Assessment: Individual Class Participation, Homework | Throughout the Trimester | n/a | Graded | No | 10 |
| Presentation: Groups presentations of assigned case studies. | Throughout the Trimester | n/a | Graded | Yes | 20 |
| Group Project: Group Project and Project Presentation | Coursework (End of Trimester) | n/a | Graded | Yes | 40 |
| Essay: Final Exam-Essay | Week 12 | n/a | Graded | Yes | 30 |
| Remediation Type | Remediation Timing |
|---|---|
| Repeat | Within Two Trimesters |
Feedback Strategy/Strategies
• Group/class feedback, post-assessment
• Peer review activities
How will my Feedback be Delivered?
Group/class feedback will be provided by the end of the semester.
The essential textbooks for this module:
M. Peng, and K. Meyer. International Business, 4th Ed., Cengage, 2023. Print copies are available in the UCD library. Available as an e-book, and available in the campus bookshop.
Supplementary textbook:
1. F. Luthans, and J.P. Doh. International Business: Culture, Strategy, and Behavior, 10th Ed., McGraw-Hill Irwin, 2018. Print copies are available in the UCD library. Available as a 3-user e-book: http://librarym.ucd.ie/record=b2549235~S1, and it is available in the campus bookshop.
2. Charles Hill. International Business: Competing in the Global Marketplace, 13th Ed., McGraw Hill, 2021. Print copies are available in the UCD library.
M. Peng, and K. Meyer. International Business, 4th Ed., Cengage, 2023. Print copies are available in the UCD library. Available as an e-book, and available in the campus bookshop.
Supplementary textbook:
1. F. Luthans, and J.P. Doh. International Business: Culture, Strategy, and Behavior, 10th Ed., McGraw-Hill Irwin, 2018. Print copies are available in the UCD library. Available as a 3-user e-book: http://librarym.ucd.ie/record=b2549235~S1, and it is available in the campus bookshop.
2. Charles Hill. International Business: Competing in the Global Marketplace, 13th Ed., McGraw Hill, 2021. Print copies are available in the UCD library.
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